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Plexiwire
Fully customised Shopify store for a hardware brand, unified with Allegro marketplace and InPost delivery through BaseLinker — one pipeline from order to parcel locker.
SHOP.PLEXIWIRE.COM ↗ Plexiwire
Electronics
Commerce · Design & UX
2023
Live Shopify + Allegro · unified via BaseLinker
8 tools
Context
A hardware brand needed a Shopify store wired to real payments, marketplaces and fulfilment — not just a storefront.
Launching in Poland means selling on Allegro as well as the brand's own store, syncing inventory across both, and shipping via InPost parcel lockers — with tax, localisation and reliable order flow working before the first sale and scaling as the catalogue grows.
Approach
One pipeline: Shopify + Allegro + InPost, orchestrated via BaseLinker.
| L1 · Storefront | Store setup, product structure, theme customisation, tax · shipping · localisation | Shopify · CSS | Brand-aligned on desktop and mobile |
| L2 · Channels & Fulfilment | Shopify ↔ Allegro marketplace sync, InPost delivery, checkout & payments | BaseLinker · Allegro · InPost | Orders and inventory unified across channels |
| L3 · Launch & Operate | Analytics, SEO, email & order automation, purchase-to-fulfilment testing | JavaScript · Automation | Scalable operations from day one |
Outcome
A store that sells everywhere and fulfils through one pipeline.
Custom theme carries the brand across devices; Shopify, Allegro and InPost are stitched together through BaseLinker so inventory, orders and shipping stay in sync — with analytics, SEO and automation workflows keeping the business operating at scale after launch.
Stack
SHOPIFY BASELINKER ALLEGRO INPOST CSS JAVASCRIPT TYPESCRIPT DESIGN